Welcome to my branding and logo design portfolio! I create unique, visually striking logos and brand identities that capture the essence of your business. My designs are crafted to make a lasting impression and connect with your audience. Let’s build a strong, memorable brand together!

"Motion Record Animation" text design with grunge background

Circular Abstraction

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Circular Abstraction 〰️

A Geometric Exploration

This project is an abstract exploration using only full and half circles as the primary design elements. The goal was to create visually compelling shapes while maintaining a strict geometric rule. By limiting myself to these forms, I was able to experiment with symmetry, negative space, and composition, resulting in a series of abstract symbols that could be interpreted in various ways.

Bringing My Skills Into It

• Since I love graphic design and photography, I wanted to find a way to blend both into this project.

• I asked myself: how can I visually connect fragrance with design and photography?

2. The First Idea

• At first, I thought about photographing models interacting with the packaging.

• But then I realized just showing empty boxes wasn’t enough. I needed to go bigger.

3. Thinking Bigger

• I went to stores to find bottles that could bring my packaging designs to life.

• Then it hit me why stop at just packaging? What if I created an actual fragrance? That’s when the idea really took off.

4. Designing the Brand

• I explored different packaging styles, playing with shapes, layouts, and colors.

• I researched the word “AWE” to make sure the brand truly reflected a sense of wonder and admiration.

• I chose different colors for the packaging to represent unique scents, making each one feel distinct yet part of the same brand.

5. Bringing It All Together

• I finalized the design, making sure the packaging and branding told a strong, cohesive story.

• I incorporated photography to elevate the visual identity of AWE Parfum.

• What started as a class project became something bigger a creative statement on inclusivity in the fragrance industry.

Three perfume bottles labeled 'Awe Parfum' in gradient colors. Left bottle: blue gradient; center bottle: green and purple gradient; right bottle: orange gradient. Each is 2 oz (60 ml).

Three perfume bottles on sand with AWE branding and fragrant description.

Woman with wet hair, wearing glossy makeup, with the text 'BREATHTAKING' and three small perfume bottles at the bottom.

Three perfume bottles with descriptions of their scents including bergamot, mandarin, ylang ylang, vanilla, cedarwood, pine needle, jasmine, rose Bulgaria, and lavender.

Couple in a park with "AWE Parfum" text overlay, trees in background.

Young couple sitting close with "AWE Parfum" text overlay.

Event table setup with various product boxes, display tablet, and informational pamphlets on a black tablecloth.

Man in black attire sitting with "AWE Parfum" and bottles in foreground.

A group of people gathered around a table with various boxes and items on display, likely at a market or event in a sunlit room with large windows.

Five parfume advertisements displayed on a windowsill; one large poster features two people and the word "AMVE," while four smaller images show different parfum bottles and models.